Determining the appropriate social media content for different platforms.
It can be difficult to determine the appropriate social media content for all the different platforms available. In a world where we have Twitter, Facebook, LinkedIn, Google+, Snapchat, Tumblr, Instagram and more, where do you start as a business owner? Every platform has a distinct use. Developing a content marketing strategy to deploy social media content to these different streams must be calculated. It is not as easy as throwing spaghetti against a wall. We have to consider the different platforms as tools to deliver different parts of a businesses messaging.
Where do you start with social media?
The first step to developing a content strategy for social media is to identify your target audience. Then let’s analyze where they are found online. Different demographics use social media differently. For instance you strategy should be in alignment with the business needs. Many businesses use Twitter and Facebook to build a social media following. Others don’t care how many people follow them, but they are interested in generating traffic to their website for products and services they provide. Some use online platforms to sell products and services for instance Facebook and Instagram can be your selling platform, as well as Pinterest that also offers a “buy now” offering. The important thing to remember is to keep the end in mind.
Social media content strategy changes from social platform to social platform.
Do you know that Twitter and Instagram and Google+ are the best platforms for using hashtags? People do not really use them as often on Facebook and Linkedin. The length of the content you use depends on character limits as well. For instance, we will often create a 140 character version of a post for twitter , and create a much longer descriptive post for facebook. The more you can cater your content to tools that you use the better.