Understanding the Great Value of Content to improve your Search Engine Optimization (SEO.)
Today, you need to know the great value of content for your business. Having a great website is a big part of establishing your brand. Without great content, your website may not stay relevant for long. You see, Google rewards sites that update their content often. When you share content, the search engine sees those links coming to and from your website. Sharing blogs and posts show the search engine that your content is relevant.
There is no such thing as a finished website, you need to keep adding great content to add value.
So many people pay a lot of money to develop a website and then it sits for years without updates. There is a fundamental problem with that. Once Google and the other search engines crawl your pages content it will rank your website. That rank will change based on how fresh the content on your page is. So if you create a great site you will see a bump in your search engine ranking. Of course, that is only true if the content on the site has a good SEO keyword strategy.
The problem comes in not updating the site. If Google doesn’t see fresh content, you will see a drop in organic search. Also if your content is not shared, it could be hurting your rankings as well.
Having great content on your website is important. Experts agree, search engines’ like Google want fresh information on your website. Having a blog or social feed or both on your website can help show the bots that search your website. Thus, your website needs to have fresh new relevant content.
Add outside links to your content to increase the value of the keywords for the search engines.
When you are writing new content for a website, add a few links to data that supports what you are writing. Find great sources and inducing links to articles that confirm the information you are sharing. Creating these links or (backlinks) to other sites will help your SEO. Remember that bogus links to things will not help you.
Your website will see the value of great content if you are using. Your blog and the copy on each page to gain SEO (Search Engine Optimization.) Ask anyone that pays thousands of dollars a year on PPC (Pay Per Click) advertising. The value of being found in a search engine is worth every penny of effort you invest in great content.
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