Running Contests on Facebook:
Like many other companies looking to expand their current audience on Facebook, you might be considering running a Facebook contest. Contests are a great way to engage your audience and encourage your audience to share their experiences. For the past few years, Facebook has allowed you to run contests directly on your page. This feature allows the followers to have a bigger engagement with your business. You can use the contest feature to collect entries, by having users post on their page, like and comment on the post. In addition, you can now have your members engage you through messenger on your page. Lastly, you can create posts that act as a voting mechanism which allows you to test marketing ideas with a survey and or poll.
What you might not realize is that there are some very particular ways that Facebook would like for you to approach contests on your business page. Here are some quick tips and tricks to doing Facebook contests the right way.
Know your audience:
If you have three “likes” on your page you may want to consider building your target audience through Facebook advertising first. Building your online brand can take time. It is important to be realistic about the reach of organic contest campaigns. The larger your audience the more engagement you will have.
Follow the rules:
Facebook requires that you follow specific rules and guidelines regarding contests. For instance, you have to have your rules for each contest clearly stated with the post. Here is a complete list of the regulations. This page was last updated in July of 2016, but it is important to bookmark in case there are new changes not reflected in this article.
Change up the kind of contests you do:
There are several kinds of contests that most business pages utilize on Facebook, photo contests, caption contests, vote in a poll, share something, or like something. There are several things you cannot ask business page followers to do in order to be entered.
What You Require Your Followers To Do:
- Require that followers share a post or photo in order to be entered
- Requirefollowers post something on their own personal timeline or a friend’s timeline
- Require that your followers tag themselves in a photo to either vote or enter
- Have anyone who likes your page be entered to win a prize.
Use a free 3rd party application to host your contests:
Yes, there is such a thing as an application that helps you run your contests on Facebook. Yes, there are several FREE options.
- AgoraPulse is one of the free applications that will help you create and manage Facebook contests.
- Pagemodo is another one that has a free trial period for its product, it will also help you aggregate social content.
- ShortStack has a limited free interface for contests, but the platform is a solid choice for helping develop digital content.
Not all solutions will fit your particular business qualifications. Many may offer more or less than what you will really utilize. It is best to do your homework and develop a solution that fits your business model. If you need some help developing a strategy for Facebook contests, you can contact our experts here: CONTACT ELIZABETH INK