How many times do you ask your marketing department to create a campaign based on an idea?

Digital Marketing is more than deploying campaigns online.  It is a strategy to develop digital marketing campaigns with a trackable ROI.  Before deploying something new, it is a good idea to have extensive research on an idea. Have a plan that can be managed by your business with results you can actually measure.  That is what digital marketing is all about.

Here are a few steps to think about before you launch A digital marketing campaign in your business:

• The folks at Entrepreneur have determined that the research is the key to success for launching a new product or service

 The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business’s target market, the industry as a whole, and the particular competitors you face. 

• You must understand what your audience is searching for in real time. Use tools like Google Trends to see what people are searching for. Use that research to develop a strategy to connect with your audience. The goal of marketing is in having your audience find you.
• Data is the key to all SEO projects. Research what your audience is coming from, and what they responded to. are largely analytics-focused. You should also research what your competitors are doing with their SEO.  There are several tools you can use online for free, but one of my personal favorites is SEMrush.
• SEO Focused Content: Write with purpose.  Identify your keywords, and create content that will be search engine friendly. Find ways to connect with your target audience through content designed to keep them engaged in your brand.

Take Away For Business – Measuring Digital Marketing ROI:

Utilize what you can learn from digital marketing before you decide on a new campaign.  So often we look at these things in retrospect as small business owners.  I recommend that we start with the end in mind.  Use the free tools available to us to understand the audience we are targeting, then proceed with a campaign.

Always include your marketing people in the planning stage of a new campaign.  You will get better results when things are set up to be measured.

Do you need help understanding how your business can benefit from a Digital Marketing Strategist?  Send us a message: HERE

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