Yes, Digital Marketing is a THING.
When it comes to digital marketing there are 4 key things that I want my clients to know. No matter what their business footprint looks like. Digital marketing is the art of developing your brand in the digital arena. Today, more potential customers will look at your digital footprint first. If they like what they see, they will call or contact you. So much of our brand is now viewed on a tablet, or a mobile phone. It is important to understanding what your digital marketing impact is. My job as a digital marketer is to help my clients develop a strategy to improve their results.
- Your digital marketing platforms must be mobile responsive.
More people are accessing information from their phone or tablets. Your website must be responsive. We have surpassed the tipping point in 2016 for the number of mobile vs desktop users. Today there are more people using mobile devices globally than desktop computers. It is not a matter of knowing that mobile is important, it is how much business are you losing?
- You must have a cohesive brand across all digital marketing platforms.
Your brand recognition is vital to your business success. Think about brands like Nike, or Disney. Everything that they do no matter where you see it is cohesive. You recognize Nike by the swoosh. That is not a coincidence. For over 30 years that swoosh has been an element of every piece of the Nike brand. It is simple, it is recognizable, and at the end of the day, it is how we identify with the brand. The swoosh is not a slogan, it is not ANYTHING, but a simple representation of the brand. Proof that it doesn’t have to be fancy to build recognition, it just has to be consistent.
- Every image that you use for digital marketing must have your branding.
With so many people copying images it is vital to brand your digital marketing pieces. If you have your logo on your images no one else can use them to promote themselves. It is also important to BUY the art the art that you use. I have seen many people using pictures that they did not buy. It is illegal, but it also doesn’t look professional. Do things the right way the first time. You only have 8 seconds to make an impression on your potential client. Make sure every piece of digital marketing is representing what you want to say.
- Hire professionals to help you with your digital marketing.
Anyone can put things up on Facebook or Twitter. Sure you have tried to do a lot of this yourself because it doesn’t seem that hard. There is a strategy to making your digital marketing efforts translate into sales. There is so much more to it than posting “stuff.” A good digital marketing professional will help you develop strategy and campaigns. Your brand depends on it. You need to be sending the right messages every time. The thing about digital marketing is that you never know who is watching. Mistakes can mean lost business.
All four of these elements are vital for business in any footprint. Digital marketing is not the future, it is now the most important thing you can do to grow. Consistency is vital to managing a strong digital marketing footprint.