We all knew that new privacy laws were going to change the way our information is collected and stored for the use of advertising. We didn’t know how big of a change it would be to one of the worlds largest advertising companies. Google has long used “cookies” to save our preferences and use them to re-market products and services to users on multiple online platforms.
You have seen stories on the news of people’s smart cameras being hacked, of people’s homes being listened to on smart speakers and more. The FBI has even issued warnings for those who have smart TV’s, speakers, and any other smart devices for your home. Smart devices can be pretty easy to hack unless you take the steps to protect them.
What the heck is BERT and why do I care as a business owner? This guy does not go with Ernie, but it does play nicely with Google. Meet Google’s new addition to their Search Algorithm – BERT.
There are so many reasons why businesses use specific sites to develop their marketing strategy. Your Google Business page is not something new, but it is becoming more important for businesses.
If you have a website that has a blog you might be getting regular e-mails that say “we love your content” and “we want to share something we think your audience might like.’ The idea of building organic links to and from your website is not a new one, but businesses are taking it to the next level these days.