Think of LinkedIn as a virtual business card. Did you know that 80% of small business owners, with 200 or fewer employees, use social networks to find new customers and grow their revenue? Many of them leverage LinkedIn. In fact a recent Wall Street Journal study indicated that 41% of small businesses feel that LinkedIn […]
6 Reasons Doing Your Own Marketing is Hurting Your Business.
We can’t all be great at everything, that includes trying to do our own marketing. As a small business owner myself, I can say that I spend a great deal of time on social media. I run a digital marketing company and I often hire help from those who are experts at certain things. Does […]
Digital Marketing Strategy – Start With The End In Mind
What do we mean when we say “start with the end in mind?” The first step in deploying any digital marketing strategy should be understanding what you want for an end result. By starting with the end in mind, you are then able to break down each marketing campaign into obtainable goals. Those goals can […]
Social Media Costs Money, It Is Not Free.
The Days of Free Social Media Organic Reach Are Gone. You may think that seems like a strong statement from a company that works in the social media space daily for our clients, but it is in our opinion true. Social media is not “free.” Years ago we could use applications like Facebook, Instagram, and […]
What do the icons on Facebook Messenger Mean?
Have you ever wondered what the little icons on the side of your Facebook Messanger mean? You sent your message through Facebook Messanger, but how do you know when your message was seen? Or when your message was read? Here is a quick graphic to explain it. Using Facebook Messenger for Prospecting. Like many social […]
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