Content Marketing is an Essential Part of a Company’s Digital Marketing Strategy.
The purpose of your website is to be found. Developing great content as part of your digital marketing strategy is key to having search engines find your site organically — this is, without having to buy ads on Google to boost your site’s placement. In today’s competitive data-driven world, not only do you need great content, but you also need new, original content that appears regularly on your website to keep it prominent in search engine results. Search engines, like Google, scan your site looking for quality content related to the products and services your company offers. In order for your site to appear high on the list of search results, you need a strong content marketing strategy, utilizing the best keywords on each page of your website, blog, or social media account. Every line of text on your website – in fact, every single word – matters more than it ever has before.
Elizabeth Ink works with you to analyze your current content marketing and develop a strategy to improve your visibility online. In creating quality content that pivots on the keywords most often searched for by your potential customers, we strive to improve your digital marketing footprint. And the best way to be among the first businesses your potential customers consider as they make their way through search engine results is to implement a tightly focused content marketing strategy.
Content Marketing Offerings
- Blog Writing
- White Papers
- Website Content
- Social Media Page Descriptions
- SEO (Search Engine Optimization)
Our Content Marketing Commitment
As search engines constantly change their algorithms, your content strategy needs to change with them. We look at content as an opportunity to connect with your customers. Every word published in print or digital format is captured by the many search engines of the world. As a result, search engines rank your content among the most comprehensive list of valuable content. We’d like to see you appear on the first page, if not in the top five listed results. No company, no matter how big, is immune to the never-ending changes Google and other search engine companies keep implementing. When you put every word on your website to work on being discovered by new prospects, it will help you fill your sales funnel. Elizabeth Ink is committed to helping improve your company’s content marketing strategy to ensure you get the most out of every keyword or phrase on your website.
Contact Elizabeth Ink for Content Marketing Help HERE.