Google just made a change to their core ranking algorithm.
Why did they do it and what does it mean for social media? When Google makes a change to their algorithm the world of marketers pays attention. Google still has control of the search engine market. They currently have around 65% of the computer market as well as about 90% of the mobile market. The changes will affect your current and future marketing efforts on the internet. Marketing professionals stop what they are doing and analyze the changes. Then they adjust the strategies they use.
“Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals. It measures the quality of a site, which you can read more about in our guidelines. Panda allows Google to take quality into account and adjust ranking accordingly.”
The new algorithm focuses on content, and where the content appears on the web.
-Content posted on Facebook and Twitter will now trend with the same authority as news posted on other sites. Twitter and Facebook have used trending topics on their sites. For Twitter, it focuses on a hashtag, keywords, specific events. Twitter Trends are calibrated for each user. Facebook’s trending section, highlight content that has the most comments from around the world.
– Google now recognizes the things that are trending on Facebook and Twitter. That means that in the new algorithm Google has given weight to social posts more than it ever has before.
– Digital Assistants (Suri for Apple, Google Now, and Microsoft’s Cortana), changed search engines forever. Searches are more complex than simple keywords and have moved into more complex phrases. Modern searches are receiving more and more phrases as queries. A good example might be “Suri, Find me a local social media company.” In a traditional search, one might only type keywords like “social media” or “social media company.”-Aggregated Content, social sites continue to experiment with real-time news and events. Each social media platform is working to show content in real time. When something happens that is culturally relevant like an earthquake, social media is capturing that event in real time by real users. Images, video, updates now trend for the world to absorb.
-Aggregated Content, social sites continue to experiment with real-time news and events. Each social media platform is working to show content in real time. When something happens that is culturally relevant like an earthquake, social media is capturing that event in real time by real users. Images, video, updates now trend for the world to absorb. News outlets use the content provided by the users to tell the story. The story becomes something bigger than the users, or the social site. That is one of the big reasons Google has adjusted the algorithms again. To capture time-sensitive news and events.
Content should focus less on the quantity of the posts and more on the quality. Spamming your audience with the same links over and over is an antiquated use of social media. The goal going forward should be to drive value added content for users. Blogs, news, and articles will hold more weight again. Quality content will prevail over spam. Social content will be indexed for ease of use on social sites. Google already has a deal in place to work with Facebook and Twitter. Your social posts will be more accessible online than ever before.
If you would like our help to develop a marketing strategy for your company, please contact us today.