5 Traits that Make a Social Media Manager Great
Never before has your company been more exposed as it is today. With the advancements in technology, your audience is more connected than ever. Social media is not optional for businesses in today’s digital world. Social media will generate a legacy of content and keywords for years to come. Social media will help leave a footprint online to improve brand identity and SEO. Hiring the right person as your social media manager is a very important decision.
Today, social media can either improve your business footprint or hurt it. If you are throwing posts out to the world that “spam” your prospective audience, you will lose them. Bad social media creates a culture of angst amongst your “followers” “likes” and “pinners.” How do you identify an individual or group to help you manage your business presence online?
The important question here is, WHO you should trust to represent your company? To guide you in the ever-shifting environment we have a few ideas to help. Here is a list of qualities you should look for in a social media manager.
1. The Student:
The employee must understand that they are never done learning. You need someone who knows that the field is as fluid as an ocean. The job of a manager is to learn the trends. They must study the future directions the media platforms are taking. Question everything, and use that information to shape campaigns. A good social media marketer is always a student.
2. The Marketer:
The role of the marketer is to take your business objectives to social platforms. They must create a campaign strategy to capture your target audience with content. Your content must work with your marketing efforts across all platforms. It must also be branded the same for the same audiences.
3. The Sales Team:
Social media is becoming more and more important for your potential sales pipeline. More and more people are shopping online. You must coordinate campaigns with the sales team. Your business accounts must be able to identify your top prospects and help engage them.
4. The Performer:
A good employee is like the wizard of OZ behind the curtain. They put on a show, with your best foot forward in your business footprint. They have to sell themselves as your brand. A good social media manager will KNOW your brand, your audience, and how to react to interaction. It is much like an actor gets into character for a role.
5. The Analyst:
The efforts you make are only as good as the KPI and ROI they produce. Choose someone who can create a system of reporting. They should be able to analyze data, and course correct with suggestions.
These qualities are ALL important to the role of a social media manager. Don’t settle for half of them. You will be wasting your time, your money, and often times your company’s reputation. Ask us today about helping you build your business using social media HERE.