Do Location Based Ads Really Work?

Location-Based Mobile Advertising: Have you ever thought about location-based ads for mobile users?   As mobile ad spending continues to grow it is, "expected to hit $42 billion in 2018 in the U.S. alone" (Business Insider.)  Mobile ad revenues, including  real-time bidding (RTB), will account for 43% of US mobile ad revenue by 2018. We knew  mobile advertising was going to explode over the ne