The Marketing Lesson from the Fidget Spinner

The tale of the fidget spinner. Love them or hate them, the fidget spinner was one of the hottest toys over the holidays in 2016 and continues to be a powerhouse product.  No doubt making someone behind the trinket lots of money.  However, did you know that there was a US Pattent issued for Catherine Hettinger  for a "spinning toy" in 1993.  While the patent was issued, but  Ms. Hettinger