In 2016, social media is your 30-second commercial.
Your 30-second commercial is done today with social media. Before many people ever meet you, they have looked you up online. The images and your bio are your opportunities to make a lasting impression on someone. What do you want someone to know about you or your company? It has been proven that most decision makers will look your company up prior to engaging with you. Today it is more important than ever to consider the social footprint you have as an opportunity to fill your sales funnel.
30 Second Commercial in Different Social Media Platforms:
Consider including information about you or your business depending on the type of profile. If you are using a business profile on LinkedIn, for example, use your personal “summary” section to let people know what is important to you. It shows who you are as a person. Use your business page for business objectives.
Google+ can help to form that picture even sooner as it will show up in the google search engine and show the location of your business, reviews, and images. Users don’t even have to click on your information to see the basic premise of your business. Like your business card, that snapshot and imagery to pique someone’s interest and encourage your audience to learn more.
Company pages are great, but if you want to use Facebook as a tool, you have to be connected on a personal level. People like working with people, not companies. Facebook is a great place to build a personal relationship with potential clients. It is also a great way to learn more about your prospects.
Twitter is a great platform for finding other influencers in your field. Converse and swap tips and tricks with your tweets. Use Twitter to develop your hashtags and keywords. Improve your reach by following others in your community. Build your relationships by retweeting, direct messaging, commenting, and engaging a larger audience.
Contribute to the Conversation:
A big part of a successful social media strategy is contributing to the conversation. Find influencers in your areas of expertise, add them to your networks, repost articles written, by leaders in your field, share what you learned from others. When someone mentions you or share one of your posts, thank them. When peers or colleagues shares compliment them on it and consider sharing it. That is what contributing means, don’t just post, interact.
The Late, Dr. Steven Covey explained that one of the key habits to creating success in life and business is to establish your own voice. Develop your own style to communicate and relating to others. Let’s refer to theses as the 3 E’s:
All content you post should be designed to accomplish one or more of those. When you create posts and social media activity that accomplish all three of the E’s you will notice improvements in your social media participation.
When you educate others people you are helping others. Education and sharing knowledge can be one of the most important things you can do in life. Like a polite dinner conversation when it comes to business and social media, politics and religion are probably not the best subjects to “educate” other on. However sharing articles that help explain what you do, or enlighten people on your processes are some of the most powerful subjects for your social media feeds.
Entreating people, allows you to relate on a more personal level. By choosing posts that have elements of humor, or stories of human kindness, you are sharing pieces of your humanity. Being human is relatable. You want your audience to connect with you personally, not just your business prowess.
Engagement shows the people that you are genuine. When you are contributing to the conversation, rather than just posting things, it shows others that you are interested in your circle of influence and that you are there to provide feedback and continued discussions. People like to know that others are listening. By commenting and sharing content, you are providing that to others.
By following the 3 E’s you are creating opportunities for people to know, like & trust you. That is the basis for strong lasting relationships. People want to work with people that they like, and can relate to. Your online persona must match that to use social media to build your business.