The Social Media Stage is Yours- Now What?
Much like a stage performance, social media is a virtual stage for an audience you can’t see. What you do with your time on that stage can make of break you personally and professionally. If you do not have a strategy, you can get lost. Taking the time to think about what you want to say is critical in developing a strong social presence.
What does being Social, mean on Social Media?
Let’s say you or your business have some social profiles, you post some stuff, but what does it really mean to be “social” on social media. Let’s take a look at a few areas where everyone can improve on the very exposed stage of the internet.
- The Self Center Approach– When people only share their own content, never share others.
- Never Thankful Approach– When people never say thank you to those who are sharing and commenting on their posts
- No Comments Approach– When people never leave comments on posts that others in their realm of influencers post.
- The Follow Everyone Approach- When people follow everyone in the world without a rhyme or reason.
- The Sales Pitch Approach– When people only talk about their products or services
- Link Dropping Approach– When people are always sharing links to their own content, without ever actually responding or conversing about why they shared it.
- The TMI Approach– When people share everything they do every day
The one thing you wouldn’t do if you were networking face-to-face, is to walk into a room of prospects, and systematically give everyone your business card, don’t ask anything about them, and leave. If you are not participating in the conversation in social media, you are”that” person. Networking is not all about your sales goals, or your pitch. You approach people one at a time and take the time to have meaningful conversations with them. The best business networkers recognize that these relationships need to be slowly and carefully cultivated. There’s no Easy Button to networking.
Social Media is similar, it takes a long time to build relationships. It is part of the human experience. how we work as humans. I want to know things about you, you want to know things about me before we do business, or build alliances. The difference with social media is that you have an opportunity to do that networking with a larger audience. It can lead you to places you didn’t know you wanted to go. You have to be open to whatever relationships and opportunities come up.
5 Good Social Media Practices:
- Find Prospects– Find them, follow, like, share, learn about them and the culture of their business
- Help Others– Share job openings, share advice, connect like-minded people together.
- Share– articles, blogs, news and events that might be interesting to others in your network.
- Contribute Original Content– spend some time to share your know-how with others
- Find Influencers– build your network with people like you
Social Media Success is not going to happen if you are passively active online. Just like any other part of your business, you need to nurture your online presence. Look at Social media as another avenue for you and your team to advertise you and your company. Everything you do is designed to move your business forward.
Need help with developing best practices for your business, we are happy to help you navigate the world of social media.
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