What do we mean when we say “start with the end in mind?” The first step in deploying any digital marketing strategy should be understanding what you want for an end result. By starting with the end in mind, you are then able to break down each marketing campaign into obtainable goals. Those goals can […]
Managing Your Personal Brand
Think of yourself as a brand. The concept of personal branding is not exactly new. Tom Peters actually coined the term in 1997, and as we pass the 30-year mark for the concept, how we implement our personal brand continues to evolve. Peters once said that “The most important personal ‘core competence’ by far is a […]
4 Key Things to Think About in Digital Marketing
Yes, Digital Marketing is a THING. When it comes to digital marketing there are 4 key things that I want my clients to know. No matter what their business footprint looks like. Digital marketing is the art of developing your brand in the digital arena. Today, more potential customers will look at your digital footprint […]