Clients ask us all the time, “where do you think people are searching for you?” The answer is a search engine. In today’s world of AI searching the web for things relevant to different searchable topics it is important to have content there for AI to find.
We want to explain three ways you can be improving your digital content.
The Content Conundrum How Does it Build My Business?
Did you know that more than 70% of people now admit that they would rather learn about a company through their content? In addition, more than 50% of people read content marketing titles at least once a month. So it is important to make sure your titles are catching to draw consumers into your site to learn more.
The Value of Great Content
Understanding the Great Value of Content to improve your Search Engine Optimization (SEO.) Today, you need to know the great value of content for your business. Having a great website is a big part of establishing your brand. Without great content, your website may not stay relevant for long. You see, Google rewards […]
We Live in a World of Visual Content
Humans are Visual Creatures, Visual Content Matters We live in a world where visual matters. That is why marketing companies exist. We help your company sell your product or service to consumers. In a digital age where there are more mobile devices than computers and we spend more and more time on these devices, visual content […]
The Fall-Out of Our 8-Second Attention Span
The Results are In… Drumroll Please… Congratulations fellow humans, our attention span is now a whopping 8 seconds. This according to a Microsoft study released in May of 2015. They looked at 2,000+ Canadians over the age of 18. Here is a LINK to the article if you want to see the breakdown in demographics. I ponder this study as […]