What makes a good digital marketing strategy? A strategy that incorporates sales goals with targeted marketing campaigns. Without that synergy, neither role can be maximized within an organization.
We can’t all be great at everything, that includes trying to do our own marketing. As a small business owner myself, I can say that I spend a great deal of time on social media. I run a digital marketing company and I often hire help from those who are experts at certain things. Does […]
What do we mean when we say “start with the end in mind?” The first step in deploying any digital marketing strategy should be understanding what you want for an end result. By starting with the end in mind, you are then able to break down each marketing campaign into obtainable goals. Those goals can […]
Is your website getting found in Google Search? Many years ago the philosophy about websites was something along the lines of “build it and they will come.” The days of creating a website and letting it “exist” is no longer a good strategy for having your website be found by Google search engines. Years ago […]
What happens to a business with a slow website? Part of the work we do with digital marketing is to look for ways to make improvements across digital platforms. When it comes to any time of client, the faster you can get them the information the better. If you website is running slow, chance are you […]