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Google is killing off Cookies – what does that mean?

February 21, 2020 By Elizabeth Orley Leave a Comment

Goodbye Cookies

We all knew that new privacy laws were going to change the way our information is collected and stored for the use of advertising. We didn’t know how big of a change it would be to one of the worlds largest advertising companies. Google has long used “cookies” to save our preferences and use them to re-market products and services to users on multiple online platforms.

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Filed Under: Blog Tagged With: Cookies, Digital Marketing, Google, Re-targeting ads

The Content Conundrum How Does it Build My Business?

May 13, 2019 By Elizabeth Orley Leave a Comment

Did you know that more than 70% of people now admit that they would rather learn about a company through their content?  In addition, more than 50% of people read content marketing titles at least once a month.  So it is important to make sure your titles are catching to draw consumers into your site to learn more.

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Filed Under: Blog Tagged With: Content, Content Marketing, Content Strategy, Digital Marketing, SEO Strategy

Digital Strategy for Using LinkedIn for Your Business

November 28, 2018 By Elizabeth Orley 2 Comments

Elizabeth Ink - LinkedIn for b2b

Do you have a specific strategy for LinkedIn in 2019? Did you know that only 17% of small businesses use LinkedIn to promote their businesses according to brandwatch.com.  That statistic is mind boggling to me as a marketer.  LinkedIn has 106 million active users monthly and is the largest network of business professionals according to Meenakshi […]

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Filed Under: Blog Tagged With: B2B, Digital Marketing, Digital Strategy, LinkedIn, LinkedIn for Busienss

What You Need to Know About the “End” of Google Plus

October 11, 2018 By Elizabeth Orley 1 Comment

No more Google Plus Now What?

We Have Finally Reached the End of the Google Plus Experiment.   October 8th, 2018 the end of the experiment known as Google Plus met its fate.  Designed to compete with Facebook as a community interface in the social media world, Google Plus was doomed to meet its end almost as soon as it began.  […]

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Filed Under: Blog Tagged With: Digital Marketing, Google Plus, Social Media

Technology Moves Fast & So Should You!

September 26, 2018 By Elizabeth Orley Leave a Comment

technology

Technology moves fast. Technology is evolving.  As we to move faster, go further, and access more than we ever have before technology pushes the boundaries of what we are capable of.  Never before have we had access to so many choices.  As businesses, technology seems to be eclipsing our ability to keep up with trends, […]

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Filed Under: Blog Tagged With: Digital Marketing, Marketing Strategy, technology

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