Humans are Visual Creatures, Visual Content Matters
We live in a world where visual matters. That is why marketing companies exist. We help your company sell your product or service to consumers. In a digital age where there are more mobile devices than computers and we spend more and more time on these devices, visual content and online marketing are exponentially growing. It has never been more important to present your brand well visually.
Statistically, when you post content with good visuals, that content is shared more. A staggering 94% more on average than text that is not presented with a visual stimulus. Apply that to a digital world where every single one of us is sharing posts on social networks and you get an exponential boost to your brand than traditional marketing tactics. What things go viral? The answer is visual content.
The text you present is also very important, but statistically less that 30% of people actually read an entire web page. Microsoft has done studies on the human attention span, and your audience today has the attention span of a goldfish clocking in at just about 8 seconds. With this in mind, what is the message you are actually getting to your audience? Humans process visuals much better than they do text. In fact 90% of the time, the messages we are sending to our brain are visual.
So here is the question.
Did you skip down to the picture before you finished reading the text? We summarized the paragraphs with visual bullets and make it visual more interesting. Which one did you pick?
Contact us today if you would like help navigating visual content and online marketing strategy.