Accessible Digital Strategy
What Matters in Digital Marketing in 2025?
In 2025, digital marketing has become an essential component of business strategy, driven by the increasing reliance on online platforms for consumer engagement. Understanding each piece of the puzzle and how it fits into your brand strategy is important. You need a digital marketing strategy with measurable results. This is what we do for small businesses in the USA.
The Three Main Focus Point for Digital Marketing Strategy
Content Creation
Content creation remains pivotal, as brands strive to deliver valuable and relevant information that resonates with their target audience. Emerging in 2025 is Answer Engine Optimization (AEO) for answer driven content that users are looking for. You can read an article I wrote about Answer Engine Optimization HERE
Digital Accessibility
Equally important is ADA accessibility, as companies recognize the need to create inclusive digital experiences that cater to all users, including those with disabilities. This commitment not only enhances user experience but also ensures compliance with legal standards, opening up new market opportunities.
SEO
Today, effective SEO strategies are crucial for improving visibility in an ever-competitive online landscape, helping businesses reach their audience through optimized search results. That requires an understanding of what search engines want from digital collateral. You need an expert. You can not simply stuff your website with keywords. You need a bigger strategy.
Proud Professional Member of IAAP
Digital Accessibility is parmmout as part of a larger digital marketing strategy. Digital content, digital forms, websites and digital collateral should all be inclusive. IAAP is a leader in providing marketers and makers like me with training, and ethical design skills to meet the accessibility needs of people.
